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1. Introduction

Bondtofte & Co. ApS’ (hereinafter “our/we”) respect our customer’s (hereinafter “your/you”) privacy in your capacity as a visitor on our website www.serpreme-ranktracker.com (hereinafter “the Website”) and as a user of our software tool for tracking Google rankings, “Serpreme” (hereinafter “the Service”). In this privacy policy you can find information on how we process the personal data, you have provided us with when subscribing to the Service or visiting the Website.

We act as data controller of the personal data, you provide us with. If you wish to contact us, please feel free to do so at

Bondtofte & Co. ApS
Central Bussiness Registration no. 33 64 29 11
Rugårdsvej 7,1
5000 Odense C
Phone: +45 7199 3990
E-mail: info@serpreme-ranktracker.com

2. What personal data do we collect and what do we use it for?

Personally identifiable information, hereinafter personal data, is any information that can be used to identify you. When you subscribe to our Service, you provide us with your e-mail address, full name, address, credit card information and/or telephone number. We collect these personal data about you in order for us to be able to deliver our Service to you, to administrate our business and to ensure our legal compliance.

If we have obtained your consent to do so, we may periodically send you information via e-mail about the products and services that we offer. You may opt out of receiving these e-mails and hereby withdraw your consent, at any time by clicking on the “opt out” option provided below in the e-mail.

When you access the Website, our may collect certain information such as your IP-address, pages viewed, and length of time spent on the Website. We collect and use this information to diagnose problems with our server, to improve our Website, and to provide content of interest to you. We may also give affiliates and partners access to aggregate data about our users and their use of the Website during user sessions. It is in our legitimate interest to use your personal data in such a way to ensure that we provide the very best service to you and our other customers.

In order to provide you with thorough and personalized Service, we may use cookies to keep and occasionally track information about you. We sometimes use cookies to track information for our users’ convenience and to understand our customers better. For more information on our use of cookies please refer to our Cookie Policy.

3. Whom do we share your personal data with?

For the purpose of delivering the Service to you, we may if necessary share your personal data with a variety of the following categories of third parties, such as:

      • Third parties to whom We outsource certain services such as IT systems or software providers, hosting service providers, payment service providers, e-mail service providers, document processing and translation services, etc.
      • Our professional advisors such as lawyers and accountants
      • Governments or regulatory authorities
      • Insurers
      • Tax authorities
      • Third party service providers who assist us with customer insight analytics

In some cases, we thus appoint the sub-contractors required to deliver our services to you. If these sub-contractors process personal data on our behalf, we ensure contractual documentation in relation to any such sub-contractor to make sure that they process personal data according to our legal and regulatory obligations.

In order to provide our services, we may need to transfer your personal data to locations outside the jurisdiction in which you provide it. If you are based within the European Economic Area (EEA), please note that where necessary to deliver the services we will transfer personal data to countries outside the EEA. In any such cases, we will have entered into a data sharing agreement based on the EU standard contractual clauses to ensure that we and our sub-contractors comply with our legal and regulatory obligations in relation to personal data, including having a lawful basis for transferring personal data.

4. How do we protect your personal data?

We take reasonable, industry standard measures to safeguard the security and confidentiality of any personal data you provide us with. When your personal data is stored with us, we use systems with limited access, located at facilities with technical, physical and administrative security measures to protect against unauthorized access to, use or disclosure of personal data we collect or store.

Any password and user name created by you on your user account must be kept secret and must, for your own safety, not be disclosed to anyone. We are not responsible for any breach of data security caused by your failure to keep your password and user name confidential.

5. For how long do we process your personal data?

When you visit the Website and/or purchase our Service, we will process the relevant personal data until the customer relationship ceases. You may, at all times and in accordance with section 7, request for your personal data to be deleted. Please note, that such deletion will be irreversible and that all information linked to your account will be irredeemable.

All personal data related to payments will, in accordance with Danish law and for accounting and bookkeeping purposes, be processed for at least five years from the date of your last payment.

In some cases, we may be legally obligated to keep processing your personal data for a longer period.

6. Links to other websites

Please note that you could be directed to another site while using the Website. When you link to another website, you should review their privacy policy, as it may be different from our Privacy Policy. Such sites may send their own cookies to users and otherwise collect data or solicit personal data. We are not responsible, and shall therefore not be liable, for the privacy practices of linked sites or any use such sites may make of any personal data collected from you. This Privacy Policy applies solely to personal data collected by us or via our Website or Service.

7. What are your rights?

When you provide us with your personal data, you have the following rights:

Right to access: If you ask us, we will confirm whether we are processing your personal data and, if necessary, provide you with a copy of such personal data.

Right to rectification: If the personal data we process is inaccurate or incomplete, you are entitled to request to have it rectified.

Right to deletion: You may, under certain circumstances, ask us to delete or remove your personal data. Such circumstances may arise where we no longer need it or if you withdraw your consent (where applicable).

Right to restrict processing: You can, under certain circumstances, ask us to ‘block’ the processing of personal data. Such circumstances may arise where you contest the accuracy of that personal data or you object to us.

Right to data portability: You have the right, under certain circumstances, to obtain the personal data you have provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

Right to object: You may, under certain circumstances, ask us to stop processing your personal data.

Right to withdraw your consent: If we rely on your consent as our legal basis for processing your personal data, you have the right to withdraw that consent at any time.

Right to complain: If you have a concern about any aspect of our practices regarding the processing of personal data, you can report it to the relevant supervisory authority (“Datatilsynet”).

If you wish to exercise your rights, you may contact us via e-mail at info@serpreme-ranktracker.com.


8. Changes

Our Privacy Policy may change from time to time. Any minor changes in this Privacy Policy will be posted via the Service. You will receive notification of any significant changes prior to these changes entering into force.